Kawasaki goes big with new product launch.
Kawasaki’s 2020 Dealer Business Meeting boldly commanded the attention of the competitive side-by-side segment with its new product launch of the TERYX KRX 1000.
Kawasaki had been secretly planning their largest launch in 30 years for a long-awaited product entry into the competitive side-by-side segment. The time had finally arrived to introduce the TERYX KRX 1000 to the world. Kawasaki dealers from around the country flocked to Palm Springs with anticipation that a very big announcement was about to be made that would greatly impact their business.
The adventure begins here.
The launch debuted with a powerful live reveal of the TERYX KRX 1000 on stage, produced by BI WORLDWIDE and on screen media content developed by FUSE. In the dark, nearly every dealer’s mobile phone glowed while recording video when the big moment arrived. Over 2 million people logged into the live stream as the KRX 1000 screamed across the Moab desert on the wall-to-wall LED scenic backdrop and the sounds of the KRX 1000 roared backstage. Lights beamed onto the stage as three KRX 1000s crawled up to the front of an enormous expanse of the Moab desert.
The response was overwhelming.
During the live launch, social media was on fire with over 39 million impressions and 2.5 million views. It commanded so much attention that Fox News covered the high chatter buzz.
The best part? The KRX 1000 unit order goals were reached within hours.
Kawasaki boldly joined the ranks in the side-by-side high performance category as their competition scrambled to comprehend the impact they had made with this new product launch.
Even past the initial launch, the KRX has commanded attention:
- PR stories: 50 stories posted on the 2020 Teryx KRX 1000 had a total 3,451,622,521
- YouTube: 12 videos posted on the 2020 Teryx KRX 1000 accrued more than 200,000 views and spawned 780+ comments.
- Instagram: 124 posts about the 2020 Teryx KRX 1000 garnered more than 46,500 likes, 1,030 comments, and 107,000 views
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