Sweepstakes and Contests

Expertise from the fine print to the final prize.

Social media has drastically shifted the way companies interact with their customers. Create a connection between your brand and customers through sweepstakes or contests that promote awareness, extended engagement and positive associations. 

Too often, we see companies making a concerted effort to “get on” social media rather than use social components as a key aspect of any promotion. Our interactive promotions team has extensive experience designing and deploying targeted online sweepstakes across multiple platforms, including Twitter, Vine, Pinterest, Instagram and Facebook, while driving engagement through onsite activations or simple word-of-mouth advertising. This integrated approach generates more participants and more buzz, allowing participants to engage on the platform of their choice.

Our comprehensive working knowledge of contests and sweepstakes spans the full spectrum, from creative design and marketing to the minute details. We’ve drafted rules for a diverse array of businesses, including those in highly regulated industries. Our team is regularly called upon to consult with a company’s in-house legal teams and we’re well versed with requirements for bonding and registration of “game of chance” promotions. 

One of the most compelling points of social media is the capacity for exponential awareness. When one person enters your sweepstakes, others see it, too. This secondary, passive marketing angle is extraordinarily powerful, and we know how to make it work for you.

Let’s leverage the power of social connections to create a winning campaign.