Employee Value Proposition
It’s so much more than perks and bonuses. It’s about what you do every day to show employees: This is what our brand stands for. This is how you fit into the bigger picture. This is why you matter.
Scroll Down
Your employee value proposition is just words… until you bring it to life.
Your company’s employee value proposition (EVP) is the message you send to current and future employees about what it’s like to work for your brand. In other words, it’s kind of a big deal. An EVP gets to the heart of why your business exists and why your employees come to work each day. Sure, part of it’s about pay, benefits and security. But if these were the only reasons, your best employees wouldn’t last very long.
A thoughtful, well-executed EVP isn’t one single action. It’s an accumulation of experiences, emotions and interactions. More to the point, it’s a promise of what you’ll do for your employees when they give their best each day. Every brand’s promise is different but they’re all centered on making employees feel consistently and authentically noticed, valued and appreciated.
A great employee value proposition:
- Attracts people who share your brand’s passions and values
- Inspires employees to do awesome work
- Gives your best employees reasons to stay
Infuse your employee value proposition into every aspect of your business. It should be obvious to future employees on your corporate website, in social media posts and external marketing campaigns. It must be part of every sales pitch, every customer interaction, every communication between managers and employees. It needs to be present from a candidate’s first interview to their last day on the job—and everything in between. If it’s done well, your EVP will show up in the stories your employees tell their friends and families. It’ll appear on job review sites from past employees. It will be what you’re known for among your customers.
Intimidated? Don’t be.
It’s a tall order but this is what we do. We’ll bring your EVP to life. You have a great brand story; it’s just waiting to be told. We’ll make sure it shows up everywhere it needs to be :
- Onboarding programs
- Employee and manager training
- Communication strategies & campaigns
- Employer branding
- Recognition & rewards
- Service anniversary awards
- Employee meetings & events
- Employee surveys & program measurement
Let’s show current and future employees what it feels like to love where they work.
Dr. Brad Shuck on Employee Engagement
Ways we can realize your employee value proposition promise.
EVP Strategy
To stay competitive, leading employers are getting real about what it takes to attract and retain top talent – beyond pay and benefits. And what they’re leveraging is a thoughtfully crafted, seamlessly executed employee value proposition (EVP) strategy.
Employee Recognition
Find the right employee recognition strategy that inspires, motivates and rewards the performance of your employees at home and around the world.
Employer Branding
Your employer brand tells the story about who you are as a company. It’s also the secret sauce that helps you attract and retain great employees. We’re behind some of the world’s strongest and most distinctive employer brands.
Leadership Development
Attracting, engaging and retaining great employees for your business hinges on your employee value proposition (EVP). And nothing influences your EVP more than your company’s leadership team. Our integrated communications team is at your service, every step of the way. Once we turn your unique EVP into a compelling employer brand, we stand ready to help you activate and sustain it for lasting impact.
How to Motivate Employees
What do your best employees value most? You don’t have to become a mind-reader. You just need the right tools that deliver actionable insights. We've determined the 12 factors that have the greatest influence on employees’ relationships with their companies. Understanding which of those 12 factors are most important to your employees is critical in developing your employee value proposition.
Reduce Employee Turnover
One-third of new employees are already hunting for a different job within six months. To stem the tide of employee turnover, turn over your onboarding process. We’ll show you how. Our fast start onboarding program is specifically designed to reduce unnecessary turnover and speed up time to performance.
Our latest thinking on employee engagement
Learn how to build an effective EVP.
Select a Location:
Choose a region to find relevant solutions and information.
