Research Materials

The Behavioral Economics of Lifecycle Marketing

Apr 22, 2015

Written by: Mark Pearson
(View Author Bio)

Scroll Down

Overview

Discover how behavioral economics plays a role in the four stages of lifecycle marketing.

Click the Download Now button to access the full article. Download now

Download your full article.

First Name:

Last Name:

Company Name:

Email Address:

Job Title:

Submitting your information allows us to reach out to you in the future.

Mark Pearson

Vice President
Loyalty Marketing

Mark is responsible for multi-channel marketing strategy and solution design. He applies expertise in customer lifecycle, loyalty and interactive marketing to develop programs that leverage behavioral economics and gamification to drive engagement and targeted behaviors. Most programs are deployed online via responsive design, often incorporating social media extension and sales channel integration. Mark has more than 25 years of experience, a BA in English from Gustavus and an MBA in Marketing from St. Thomas.