Leveraging an employee value proposition strategy

In a highly-competitive and transparent job market, the war for talent has never been more important. Leading companies leverage an employee value proposition strategy to achieve their goals of attracting great candidates, increasing employee engagement, developing exceptional leadership and driving great business results.

So what exactly is an employee value proposition (EVP)? It’s everything your company has to offer that supports the employee experience, from making the decision to join the company through referring it as a great place to work. It’s not one single gesture; it’s an accumulation of experiences, emotions and interactions between your company and its employees. It exemplifies your corporate culture and values.

More importantly, it’s what your company will do day in and day out for its employees in return for their best work. EVP really gets to the heart of your business and the reasons why employees come to work each day. Part of it includes obvious things like pay, benefits and job security but it’s also so much more than that. Do
employees find meaning in their work? Can they see how it connects to the bigger corporate strategy? Are they valued and appreciated? It’s the things your employees would tell their friends and family about to describe why they’re happy at work.