Hear the newest trends and discover the latest technology you can immediately put into action. Chris and Dawn will share: 

• Proven examples of impactful meetings and events

• How to capture attention using the newest production elements

• Examples of successful physical activation in product launches

• Keys to building vibrancy for the brand, including surprise and delights (Easter eggs)

• Ways to create memorable events and unforgettable audience experiences

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Our speakers:

Chris Brull

VP of Marketing, Kawasaki

Chris Brull has spent 33 years delivering innovative marketing solutions on both the agency side – with Foote, Cone & Belding – and the brand side. His career at Kawasaki focused on transforming the organization into a consumer-centric marketing company.

Under Brull, Kawasaki produced many firsts:

• Initial Japanese OEM to develop enthusiast-based video for 16 product sub-brands
  
  
• Platform-independent global and mobile sites
  
  
• Mobile traffic-driving national promotions
  
  
• An online portal that enabled Kawasaki’s 1,500+ dealers to access integrated marketing assets for local marketing
  
  
• Video-based tools highlighting product benefits
  
  
• Mobile lead-capture application tracking customers at all events
  
  
• A globally-broadcast new product launch event from Times Square in New York City for Kawasaki’s signature Ninja brand

This innovative marketing approach also included the Oscars, where the Kawasaki Jet Ski was integrated live within the award reveals multiple times while culminating as the last “award” given at the end of the show.

Brull has partnered with several high-profile partners:

• Disney
  
  
• Oakley
  
  
• Feld Entertainment
  
  
• Monster Energy
  
  
• Pro Bull Riders Association
  
  
• Richard Childress Racing (NASCAR)
  
  
• RealTree
  
  
• “Stone Cold” Steve Austin
  
  
• Paramount Pictures “Top Gun: Maverick” featuring Maverick riding Kawasaki’s new and vintage Ninja motorcycles

These partners have served as compelling advocates, delivering invaluable credibility and authenticity for the Kawasaki brand. Brull has also collaborated on a global level, delivering several worldwide new product launches supported in the US, Canada, Latin and South America, Asia and Europe.

Dawn Martin

VP of Meetings & Shows, BI WORLDWIDE

With over 15 years of experience as a business theater Executive Producer in New York City and 25 years of experience in Minneapolis, Dawn Martin is known for bringing an acute sense of drama and theater to major corporate events. She has a unique ability to communicate corporate messages with flair while keeping productions on time and on budget.

Her roles as the Vice President of Meetings & Shows allows her to focus on forming exceptional teams for her customers. Martin’s global exposure to the talents within the business opens the door to providing fresh ideas combined with solid production skills, amounting to outstanding products.

From Abbott Laboratories to Yves St. Laurent and from Andrew Lloyd Webber to Wynonna, Martin has worked with a host of corporate clients and talent on high-end meetings and events. Most of these events have won prestigious industry creative awards, including:

• International Film Festival awards
  
  
• NYC Film & TV Festival awards
  
  
• Telly awards
  
  
• Event Marketer awards
  
  
• Conference & Incentive Travel Global Finalist
  
  
• Gold Medal for Best B2B Stage Experience at the Event Marketer Experience Awards
  
  
• 4 Communicator Awards
  
  
• 2 Emmys

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