Feb 15, 2015
Scroll DownChallenge
Design a program that engaged various levels within the dealership: from Sales Consultants to Technicians to Dealer Principals. The OEM wanted to garner mindshare from each of these vital participant groups, but at the same time, steer clear of complexities that would cause participants to ignore the motivational appeal of the program.
Solution
BI WORLDWIDE APAC developed a programme structure that incorporated quarterly achievement milestones to keep participants energised for the year, while promoting ambitious annual goals. The programmes were supported with communications, web-based progress reporting and merchandise awards from an on-line catalogue.The goal of the programme was to achieve Dealer of the Year based on the annual criteria. Top personnel attended prestigious group travel recognition events to amazing destinations, including South Africa, Australia, Hawaii, Thailand and Hong Kong.