Challenge
Provide consistency to the long service awards programme, while also providing tools for the recognition to be personalised. The programme needed to be deployed globally with 100,000+ Asia-Pacific employees being launched in the first phase.
Solution
BI WORLDWIDE APAC utilized its patent-pending social recognition tool – recognition PURL – to recognize individuals’ years of service achievements with comments, photos and videos from company management, colleagues, friends and family members. The awards have been localised to be meaningful and representative of each country within the Asia-Pacific region.